Third Monday in April is an online running shop created to spread the joy of running and grounded in the belief that running should be a path open to all. All products feature our original designs and are sent your way by a mother/daughter team.
AND YET WE RUN performance tank
Despite all the barriers and b.s. – women have always been runners. We’re certainly not stopping now.
Our And Yet We Run Performance Tank inspires, educates and celebrates the badassery of female runners – past and present. The tank features 70s inspired typography on the front and a timeline of women’s distance running on the back. Paired with a lightning bolt pattern and racing stripes, your toughest running route won’t know what hit it.
The first run of these beautiful tanks sold out and Bakline is hard at work creating our second batch. Estimated May shipping.
League of women runners
The running world hasn't always been kind to women. Exclusion, bans and crazy rhetoric – “caution, uterus inside!” have surrounded female runners over the years. Of course, women fought the narrative, pushed for change and ran anyways.
But we wondered, “What if women had been welcomed all along?”
Would they’ve had a shirt like this one? A shirt to proudly proclaim that women are – in fact – runners. And pretty darn good ones at that. A shirt uniting all who want in.
Introducing the League of Women Runners. All comers welcome here.
And Yet we run 2.0
Introducing a visual timeline of women’s distance running where design tells the story of: struggle meeting strength, old meeting new and barriers meeting boldness.
Because there is power in knowing and owning our story. Join us on a graphic exploration that brings history – and your next run – to life.
Hopkinton to Boston
Third Monday in April x Bakline
The Boston Marathon is the world's oldest annual marathon, starting in Hopkinton, Massachusetts and passing through the towns of Ashland, Framingham, Natick, Wellesley, Newton and Brookline on its way into Boston’s Copley Square.
We set out to celebrate this iconic race, but in a different way. No unicorns. No 26.2s. Instead, our Boston Collection boils down to one thing: get from Hopkinton to Boston. Everything else? Merely details.
The year women could: An Equality collection
Historically, women were deemed too weak and fragile to withstand the rigors of running, some even told running could harm their reproductive capabilities.
Women couldn't officially enter a marathon on the same course as the men, and ensure their results would be counted, until 1972. Women couldn't run the marathon in the Olympics until 1984. Seriously. 1984.
Third Monday in April would like to celebrate the women who've paved our way. And take our turn with the baton. We still have work to do.
A portion of proceeds from this collection will be donated to Girls on the Run – a life-changing program for 8- to 13-year-old girls that promotes girl empowerment by teaching life skills through lessons and running.
Race for Equality
We believe in a world in which we can all run free. We aren’t there yet. Racism, misogyny, discrimination and poverty make it so that only some of us can safely run down the street. Examples abound.
Take the 150% rise in Asian American hate crimes in 2020 or the 84% of women runners who reported being harassed while running last year – and you quickly realize scores of Americans fear simply lacing up their running shoes. A Black man was murdered by two white men in Georgia while jogging down the street.
Look deeper and you’ll find more reasons we aren’t all free to run. Gender and racial pay gaps contribute to income inequality, which means only some of us have resources to enter races, buy running shoes or take the time to focus on personal pursuits like running.
Curious about our name? Third Monday in April pays homage to the day the Boston Marathon is held every year - the third Monday in April. You might say, one of us is a little obsessed.
Historical photography: 1928 Olympics, ©IOC Olympics Museum; 1972 New York City Marathon, ©Patrick Burns. All other photography ©Third Monday in April.